Marketing Skills

Acquiring this transferable business skill will give you the ability to always:

• Use four main elements of promotion to popularise your products 
• Follow a number of well-established marketing guidelines to maximise your chances of success
• Recognise historical approaches to marketing and how marketing process works in practice 
• Analyse your company in relation with your competitors and by examining your clients’ decision making process 
• Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy 
• Use product life cycle to decide on your marketing strategy 
• Set your pricing strategy using a variety of methods and in line with supply and demand 
• Identify distribution channels and setup various ways to get your products to clients ahead of your competitors 

Why Attend

Globalisation has led to a mature market which is flooded with products of all types produced in various corners of this planet. The availability of a sheer number of products means that clients have many choices. Clients never had it so good. Now they can explore a variety of competing products, consider buying them from a variety of retailers and distributors, online or offline.

All this means that those who want to sell in this increasingly crowded market must follow strategies that allow them to stand out from their competition. Employing simple sales techniques doesn’t cut it anymore. Successful sellers must now design their products in line with client’s current and future needs as well as market trends and competition. Product design and marketing now go hand in hand to make sure that products are produced for the right market and in a way that will benefit their targeted clients.

Who should attend

ALL LAWYERS 

Training Venue

Five Chancery Lane, London, WC2A 1LG